It’s a part of a multi-million pound egg enterprise enlargement
21 February 2024
3 minute learn
Noble Meals, the UK’s main egg producer, is embarking on its subsequent enterprise with a considerable funding in an added-value manufacturing website, in keeping with a company-issued press launch. Along with current acquisitions in animal feed and agriculture, this strategic transfer, set to start manufacturing in the summertime in Leicestershire, signifies Noble Meals’ resolution to diversify its choices and increase its Shopper Meals enterprise past conventional shell egg.
Because the chief within the egg business, Noble Meals goals to construct on its legacy on the new 10,000 SQM manufacturing website by introducing a spread of pre-prepared meals utilizing eggs. At its peak, the location has the potential to make use of over 1.6 million eggs per week.
Aimed on the retail, Fast Service Restaurant (QSR) and wholesale market, meals together with omelettes, egg bites, and frittatas can be made on the website, with a pipeline of modern new egg-products already in improvement. The expansion aligns with the Noble Meals’ mission to make eggs extra accessible on a broader scale, catering to all meal events and shopper preferences.
“I’m excited that our new funding will assist us in our ambition to create extra egg-based meals, in several codecs, in order that extra individuals can get pleasure from eggs all through the day,” mentioned Will Cadbury, Added Worth Enterprise Lead at Noble Meals.
“We already know that eggs are one of the crucial versatile and nutritious meals, with the bottom carbon output of any animal protein,” he added. “This aligns brilliantly with our objective ‘To raised nourish individuals, animals and planet’ and our funding will actually assist to speed up that, by offering extra eggs, for extra individuals, on extra events.”
The Leicestershire manufacturing website, previously devoted to producing high-quality desserts, will supply as much as 150 jobs in its phased opening and provides a brand new dimension to Noble Meals’ various portfolio, which already consists of shell and liquid egg, animal feed, poultry, inexperienced vitality, and agriculture companies. This enlargement displays Noble Meals’ dedication to future-proofing egg utilization for each British farmers and customers.
“Opening a brand new facility is a giant second for all of us at Noble Meals and I can’t wait to see the merchandise coming off the road within the coming months,” mentioned Cadbury. “It’s incredible that our funding will create new jobs in Leicestershire too, and alternatives for colleagues to develop their careers. We can be bringing nutritious and handy merchandise to our clients, a number of of whom already share our pleasure. Combining our deep understanding of farm to fork, together with meals and manufacturing expertise, provides our clients the boldness they’ll be benefiting from qualities synonymous with Noble Meals.”
Pushed by the rising demand for high-quality, low-carbon protein choices, this added-value enterprise marks an thrilling new chapter for Noble Meals. The corporate, famend for its dedication to high quality, service and sustainability, anticipates that the brand new facility will play a pivotal position in assembly evolving shopper preferences.
David Parker, who joined Noble Meals in September 2022 as Business Growth Chef, will play a strategic position in steering the added-value enterprise forwards.
“The funding is an unbelievable addition to our capabilities and can open extra alternatives for cooked egg merchandise throughout the retail and OOH markets,” he mentioned.
“We’re fortunate to provide one in every of nature’s most nutrient dense meals which may work throughout all meal events,” Parker added. “By combining meals traits, together with class and advertising and marketing experience with Noble Meals’ new funding, we’re gearing as much as launch thrilling new meal and snack options for the UK shopper market.”
Crucially, the location has the potential for anticipated enlargement. An thrilling issue which Noble Meals is readying itself for, to supply clients the size and selection anticipated of the UK’s main egg producer. Along with manufacturing functionality, the location’s opening and long-term enlargement plans will supply profession alternatives for the native space.
