Lowering the incidence of foodborne sickness attributed to consuming hen has been on ongoing problem for the business and the supply of regulatory concern.
“Proper now, there’s not quite a lot of corporations monitoring serotypes very vigorously, however I believe that the brand new laws are going to drive of us to begin serotypes loads more durable,” mentioned Don Ritter, DVM, proprietor, Poultry Enterprise Options LLC.
Ritter will focus on how rising applied sciences could also be harnessed to enhance well being and meals security outcomes for each broilers and people on the 2024 Rooster Advertising and marketing Summit.
Registration is now open with early financial savings accessible.
Why monitoring may very well be essential
There may be intense strain to develop higher preharvest approaches to meals security within the poultry business proper now, particularly in the case of Salmonella. In October 2022, the USDA Meals Security and Inspection Service’s (FSIS) proposed framework to cut back Salmonella that not directly expands the division’s regulatory management.
New deep serotyping and gene sequencing applied sciences deal with figuring out essentially the most ample serotypes for Salmonella and different pathogens related to foodborne sicknesses current in a pattern. These applied sciences might assist the business anticipate which serotypes will develop into dominant subsequent and extra precisely goal the serotypes that trigger foodborne sicknesses.
“I suppose monitoring goes to be an enormous factor. Individuals are going to need to know what’s of their provide chain extra granularly and extra particularly for a few of these human high-risk pathogens,” he mentioned.
Attend the 2024 Rooster Advertising and marketing Summit
Make plans to attend the 2024 Rooster Advertising and marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will look ahead to the patron of 2035 and the problems that may affect their protein selections.
For the primary time, the Summit will have two content material tracks. As at all times, one monitor will deal with client traits of as we speak and what can be anticipated in 2035 and the way advancing digital expertise will affect how hen can be offered and marketed sooner or later. The second content material monitor will discover how the business will meet client expectations by adapting new and present applied sciences to boost and course of broilers using fewer assets and with improved welfare, meals security and comfort.
Submit your free nomination for Rooster Marketer of the 12 months.
Registration is now open for the Rooster Advertising and marketing Summit with early financial savings accessible.
