The mission of the Cornell Lab of Ornithology is “to interpret and preserve the earth’s organic range by analysis, schooling, and citizen science targeted on birds.” For an outline of Cornell Lab’s worldwide affect and contributions to chicken conservation, schooling, and analysis within the final 12 months, see our Annual Report.
The U.S. Fish and Wildlife Service conducts a nationwide leisure survey of U.S. residents 16 years outdated and older each 5 years (since 1955) in regards to the financial affect of fishing, searching, and wildlife-associated recreation. Birdwatching is a considerable a part of wildlife-associated recreation (observing, feeding, and photographing wildlife) and by far attracts the biggest following of wildlife watching. For the financial affect of wildlife watching, see the 2022 USFWS Survey (pp. 29–43). With regard to birdwatching solely, the survey states: “Roughly 96.3 million individuals noticed birds across the residence and on journeys in 2022. A big majority, 95 % (91.1 million), noticed wild birds across the residence, whereas 44 %, 42.6 million, took journeys away from residence to watch wild birds. Members averaged 78 days of birding in 2022, with 67 days for around-the-home birders. Away-from-home birders averaged 34 days” (p. 30). As compared, the 2022 survey discovered that there have been 39.9 million anglers and 14.4 million hunters (p. 3). The 91.1 million around-the-home and 42.6 million away-from-home birders characterize a excessive worth for his or her financial affect on leisure tourism and different markets.
Birdwatchers are typically an older demographic and extremely educated, though internet guests to Cornell Lab’s All About Birds web site are extra numerous in age. Our surveys present that our readers and internet guests usually are not solely chicken fanatics; they’re additionally inexperienced advocates, well being aware, techie, and have lively life. Birders take pleasure in journey (home and worldwide), museums, outside actions, gardening, visiting federal/state refuges/parks, images, films, music, studying publications, and eating out.
Digital adverts can be found on our All About Birds web site, and print adverts can be found in our quarterly Dwelling Chook journal.
Dwelling Chook and All About Birds are glorious promoting assets to succeed in the birdwatching market and to have interaction with a number of the most enthusiastic and influential birders on the earth. When adverts seem in Dwelling Chook and at All About Birds, advertisers are branding themselves with a corporation held in excessive regard by the birdwatching neighborhood.
For a media equipment, contact the promoting supervisor.
Digital promoting
The Cornell Lab of Ornithology affords digital adverts at its All About Birds web site. Within the final 12 months, there have been 61 million web page views and 20 million distinctive guests to the positioning. We provide personalized packages that embody placement on a selection of greater than 655 North American chicken species; articles about birds and birdwatching, chicken ID abilities, feeding birds, bird-friendly properties, FAQs, chicken biology, information and options; live-streaming chicken cams; high-traffic pages (together with the homepage); run-of-site; and geotargeting web site guests by location (metropolis, county, state, province, and nation).
Birding festivals/occasions that publicize at All About Birds may also have their adverts rotated on our free Birding Pageant/Occasion Itemizing web page. In order for you your occasion listed, contact the promoting supervisor.
For a media equipment, contact the promoting supervisor.
Print promoting
Dwelling Chook is the quarterly membership journal of the Cornell Lab of Ornithology. For greater than 50 years, Dwelling Chook has bridged the divide between scientist and birder whereas talking with a robust voice for birds, science, and conservation. Lavishly printed on high-end paper sourced from sustainably managed forests and 100% renewable vitality, Dwelling Chook is filled with spectacular photographs and related content material distributed to a excessive and rising variety of engaged members with a fair higher readership.
Characteristic articles cowl chicken conduct, habitat, identification, geography, analysis, conservation, and images/artwork with a mixture of views, tone (scientific, conservation, and mission-oriented), and magnificence (fast-paced, action-oriented, or incisively analytical)—all throughout the framework of the Cornell Lab’s excessive requirements and scientific tenor. Every challenge has a seasonal accent, enjoying off the significance of seasons and the enjoyment birds.
Columns/departments embody “Primaries” (temporary, pressing, and attention-grabbing information in chicken science and conservation, “Science” (rising or not too long ago reviewed scientific analysis), “Birding” (insider suggestions, optics critiques, and experiences about birding), “Season Preview” (views about upcoming seasons associated to chicken geography, local weather, conduct, and migration), “Profile” (insights about chicken species or taxonomic households), “Conservation” (bird-focused tales and panorama conservation successes), and “Gallery” (inventive illustrations, photographs, or different bird-related art work).
Dwelling Chook advert charges, publication dates, due dates, and advert specs are offered as PDFs on the appropriate aspect of this web page underneath “Advert Charges and Specs.”
For a media equipment, contact the promoting supervisor.
