As we glance in direction of the longer term, it’s essential to grasp what youthful generations will prioritize in relation to meals. By 2035, Technology Z would be the major purchasers of protein and this could have a major influence on the way in which that hen is raised, processed and marketed.
Members of Technology Z – born between 1997 and 2012 – have all the time identified cell telephones and are thought of digital natives. They more and more say that they’re involved about sustainability and animal welfare, greater than any technology earlier than them. However how will these values change as this demographic grows up and it’s time for them to purchase protein?
Be part of us at Hen Advertising Summit on July 29-31 on the Renaissance Birmingham Ross Bridge Golf Resort and Spa in Birmingham, Alabama, as we discover the components that form the meals decisions of Gen Z and Gen Alpha, who will quickly change into the major meals purchasers for themselves and their households.
The 2024 version encompasses a new theme, “Hen 2035: Anticipating Developments, Adapting Methods.” Globally acknowledged audio system and panelists will present information and insights on the shoppers of at the moment to be able to fine-tune your advertising and marketing and gross sales efforts. This 12 months’s Summit may also look ahead to the patron of 2035 and the points that may influence their protein decisions.
New in 2024 – Two content material tracks
For the primary time, Hen Advertising Summit could have two concurrent periods.
As all the time, one observe will give attention to how shopper traits of at the moment and what will likely be anticipated in 2035 and the way advancing digital expertise will influence how hen will likely be offered and marketed within the future.
The second content material observe will discover how the business will meet shopper expectations by adapting new and current applied sciences to lift and course of broilers using fewer assets and with improved welfare, meals security and ease of preparation.
Session preview:
- The way forward for meals and the patron of 2035
- Going past style, affordability and comfort: What’s going to form meals decisions for Gen Z and Alpha?
- Foodservice and retail traits of at the moment and what to anticipate in 2035
- How web zero and local weather change issues will influence broiler manufacturing and processing
- How advances in broiler genetics, data of the microbiome, synthetic intelligence, CRISPR and different new applied sciences will change broiler manufacturing, processing and distribution
The 2024 Hen Advertising Summit will present a novel look ahead that may assist your operation, from farm to processing plant to distribution heart, put together to satisfy the needs of tomorrow’s shoppers and maintain hen as the highest protein alternative within the U.S.
Registration is now open. For extra info, go to www.chickenmarketingsummit.com.
Hen Advertising Summit is offered by WATT International Media in collaboration with the Nationwide Hen Council, the annual Hen Advertising Summit stays a member profit for NCC processors and allied member corporations, in addition to members of the Nationwide Protein and Meals Distributors Affiliation.
