Stock planning, administration and logistics stays a significant problem for the rooster provide chain, significantly in the case of frozen birds, Raymond Hogan, senior poultry provide purchaser/enterprise supervisor, Applegate, emphasised through the Provide Chain Companions Panel on the 2024 Rooster Advertising Summit.
Based on Hogan, frozen stock for rooster surged final 12 months. This is because of a number of elements, together with fluctuating shopper demand coming out of the COVID-19 world pandemic that made correct stock forecasting tough.
“Planning for the brief time period, planning for the long run – particularly with a distinct segment provide – is extremely vital. Nevertheless, forecasting isn’t at all times good,” defined Hogan.
Regardless of an elevated frozen stock, Hogan nonetheless contracted together with his suppliers for extra product in 2024. “It’s vital to their success. It’s vital to our success,” he famous.
Maintaining extra stock in chilly storage has sure liabilities. Shelf life is one, with worries about tools failure being one other. At Applegate, all product must be lower than six months outdated, though it may be protected to retailer uncooked frozen rooster for as much as a 12 months.
Guaranteeing that stock transportation from chilly storage to retail can even impression rooster provide chain effectivity. Typically vehicles are late or the flawed product will get despatched or tools failure happens en route. Any of those can negatively have an effect on the standard of product put out on the market.
The Provide Chain Companions Panel is at all times one in all my favourite discussions on the Summit. Whereas all 5 of the knowledgeable audio system supplied nice insights, the feedback on stock administration actually caught with me. I feel generally we get so caught up in manufacturing and processing methods that rooster meat’s final cease earlier than it reaches shoppers can really feel like an afterthought. I definitely received’t neglect now.
Annica Conrad, chief model officer, Metropolis Barbeque, Brian Jones, president, Pure Alternative Meals, Don Kupski, vice chairman, buying and R&D, Lee’s Well-known Rooster and Justin McCoy, vice chairman, advertising and marketing, Cousins Sub additionally participated within the panel dialogue.
Attend the 2025 Rooster Advertising Summit
The 2025 Rooster Advertising Summit might be held on the DeSoto Savannah in Savannah, Georgia, on July 28-30, 2025.
Serving a singular cross-section of the rooster provide chain, the Rooster Advertising Summit explores points and developments in meals advertising and marketing and shopper rooster consumption patterns and buying habits.
Registration will open in early 2025.
For extra info, go to: www.wattglobalmedia.com/chickenmarketingsummit/
