All the pieces occurs for a purpose, or so they are saying.
As I proceed updating the Horse Coach Listing—particularly the Flat Trainers’ web site hyperlinks—I am struck by what number of trainers both have outdated web sites or none in any respect. Working via my listing of over 200 trainers, it is shocking to see such a large hole in digital presence amongst professionals competing for enterprise.
To be honest, a high quality web site with all of the bells and whistles from an search engine optimization firm is a big funding. Flashy web sites like Roger Varian’s should price upwards of £5,000, and once you add social media administration throughout platforms, the expense could be daunting.
I gained’t title names, however some trainers’ web sites appear like they had been constructed 20 years in the past. I can relate—I’m certain folks visiting my platform would possibly assume the identical! This venture is a labor of affection, and I merely don’t have the finances to spend 1000’s on it.
Apparently, not one of the trainers featured on my web site pay a charge, and solely a handful have ever even stated thanks. As soon as, Rose Dobbin messaged to ask if there was a price for including her web site and social media. It made me smile as a result of she took the time to ask. I replied, “It’s all free!”—and it actually is, for each coach, regardless of their measurement.
Over time, it’s been rewarding to see our web site characteristic in search engines like google and ship guests to trainers of all ranges. I’ve all the time had a mushy spot for serving to the smaller stables. Whether or not proper or incorrect, I’ll all the time root for the underdog.
Moments like Pam Sly’s unbelievable 2006 win with Speciosa within the 1000 Guineas make all of it worthwhile. Seeing a smaller coach soar with a famous person horse is what retains me going. Pam does not have an internet site.
Victory
If any trainers need assistance with web sites, social media, or search engine optimization, I do know simply the individual—an amazing buddy who can assist them shine on-line.
Hold these horses galloping quick.
