Rouses Supermarkets opened its first grocery retailer that includes a drive via promoting fried hen.
The idea was first impressed by crawfish.
“All of it form of took place due to crawfish,” CEO Donny Rouse advised WGB. “We promote loads of crawfish in Louisiana, and we have been desirous to do a drive via for patrons throughout crawfish season so that they didn’t should stroll within the retailer to get all of the fixings.”
The Houma da Hen drive via options double-battered fried hen made recent all through the day.
Rouses additionally appeared to hen foodservice manufacturers Chick-fil-A and Elevating Cane’s when it got here to coaching staff, he added, noting that they “do it the most effective.”
If the drive via on the Houma, Louisiana, location is profitable, extra shops might see remodels.
“The planning and execution has been fairly straightforward for us as a result of our shops rely closely on recent meals,” he defined. “We do loads of deli enterprise and have a big seating space already. For us so as to add a drive-thru, we simply had to coach these workforce members.”
Rouses is a family-owned firm with 55 grocery shops situated in Louisiana, Alabama and Mississippi.
Foodservice and retail proceed to mix
The continued mixing of foodservice and retail is likely one of the 12 sticky hen consumption tendencies offered by Kevin Ryan, CEO, Malachite Technique and Analysis, on the 2023 Hen Advertising and marketing Summit.
Examples of this development embrace eating places that was product take a look at kitchens throughout COVID-19 or the rising variety of foodservice manufacturers launching retail merchandise.
Attend the 2024 Hen Advertising and marketing Summit
The 2024 Hen Advertising and marketing Summit can be held on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.
Serving a novel cross part of the hen provide chain, the Hen Advertising and marketing Summit explores points and tendencies in meals advertising and client hen consumption patterns and buying conduct.
Registration will open in early 2024.
For extra data, go to: www.wattglobalmedia.com/chickenmarketingsummit/
