Philippines-based Bounty Contemporary Group lately unveiled its “Meals Made Higher” marketing campaign at a current meet-and-greet occasion.
“The marketing campaign underscores Bounty’s unwavering dedication to steady enchancment, mirrored in expanded product choices, modern options, employer model values, and a robust concentrate on sustainability and group assist,” the corporate acknowledged on a LinkedIn put up.
Throughout the occasion, Bounty Contemporary Group CEO Kenneth Cheng, Vice President for Company Advertising and marketing Patricia Cheng-Lim, and Senior Vice President and Chief Agriculture Officer Dr. Vicente Manalo Jr., outlined the marketing campaign.
Among the many issues mentioned was the corporate’s dedication to producing no antibiotics ever (NAE) rooster.
“This strategy helps fight the worldwide risk of antimicrobial resistance, a severe well being concern acknowledged by the World Well being Group,” the corporate mentioned.
One other a part of that initiative is the “AgriCOOLture Marketing campaign,” which goals to get younger folks thinking about agriculture and make them really feel empowered. In doing so, the corporate hopes to handle the issue with an absence of younger folks within the business.
Bounty Contemporary Group, in line with the WATTPoultry.com Prime Poultry Firms database, has 21 processing vegetation and 15 hatcheries. It slaughtered 140 million broilers in the course of the previous yr, making it the 20th largest broiler producer in Asia.
In 2018, Bounty Contemporary Group made a proposal to purchase New Zealand poultry producer Tegel Meals, which holds a 50% market share for rooster within the nation, in addition to a 90% share for turkey. Tegel Meals operates one slaughter plant, 4 processing vegetation and three hatcheries.
