Analysis from Bella & Duke challenges gender stereotypes that cats are for girls and large canines are extra masculine
Main pet meals and wellbeing firm Bella & Duke are on a mission to debunk frequent misconceptions round pet possession, vitamin and pet meals labelling in addition to breed cliches. The corporate performed UK huge analysis unveiling gender stereotypes of pet homeowners, with 86% of individuals pondering chihuahua homeowners usually tend to be feminine and 72% feeling a rottweilers proprietor could be male. Almost half (45%) imagine a cat proprietor is a feminine, with 27% believing they’re extra more likely to be single.
Bella & Duke champions species-appropriate and pet centred wellbeing, but many nonetheless don’t realise the advantages of a uncooked weight loss plan versus newer, and now thought of extra typical pet meals equivalent to kibble or tinned. Uncooked feeding is constant to change into a extra in style possibility for pet homeowners, but there are nonetheless many misconceptions round this pure weight loss plan that should be challenged and Bella & Duke have got down to just do that.
Mark Scott, CEO at Bella & Duke, stated: “Widespread pet misconceptions we see right now just like the ‘loopy outdated cat girl’ are sometimes derived from the films we eat or the books we learn. The sort of notion can have a dangerous lasting impression on breeds for years and years to return, and as a proud cat proprietor, I do know these merely should not true.
“We face comparable misconceptions and misunderstandings within the pet meals trade. Uncooked feeding comes with a lot of its personal falsehoods so it’s vital we’re brazenly talking about these and never solely placing them to relaxation, however persevering with to teach one another extra on the advantages of a pure and species-appropriate weight loss plan for our pets. At Bella & Duke it’s our prime precedence that each animal is cared for and understood to permit them to thrive in a wholesome and comfortable life, we are going to at all times champion species-appropriate and pet centred wellbeing.”
Different key stats embody:
- 45% of individuals stated chihuahuas are used as a vogue accent
- 28% of individuals thought that bigger canines have been increased upkeep pets than smaller canines
- 61% of these surveyed felt that too many individuals had pets for the flawed causes
- 26% believed that cats most well-liked to be left on their very own
Regardless of pet homeowners wanting what’s greatest for his or her furry associates, the analysis discovered that just about 1 / 4 (24%) of Brits truly don’t know what sort of meals is essentially the most nutritious for his or her pets whether or not its uncooked, moist meals or kibble (dried meals pellets).
Additional to this, over a 3rd (37%) have been completely uncertain of what the authorized requirement of meat that must be in meat-based meals, displaying there may be a variety of confusion in the case of pet vitamin. Regardless of this confusion, over 40% of pet homeowners stated they imagine wellness claims made by pet meals manufacturers, which regularly present no supporting proof of the proposed advantages.
Bella & Duke additionally discovered that some pet homeowners assume uncooked feeding is inconvenient (17%). Nonetheless, as a direct to door provider, Bella & Duke prides itself on providing its subscribers a handy product tailor-made to every breed, weight, and age of pets, leaving the consultants to calculate how a lot your furry good friend must dwell a life properly liked. Moreover, as a part of streamlining the client expertise, Bella & Duke’s buyer care group commonly examine in to see how a pet’s journey on uncooked meals goes, providing subscribers recommendation, steering and the chance to tailor their pet’s subscription as required.
The analysis recognized considerations across the security of uncooked feeding with 12% of survey members believing that uncooked meals is stuffed with micro organism, nonetheless Bella & Duke not too long ago grew to become one of many first uncooked pet meals suppliers to be RawSAFE accredited. This new uncooked pet food certification scheme run by veterinary professionals conducts impartial audits of uncooked pet meals producers and unannounced spot checks to make sure pet homeowners obtain one of the best and most secure potential meals for his or her pets.
Bella & Duke gives a handy subscription service, together with free academic guides and help for pet homeowners to help to assist them in doing proper by their pet and giving them the flexibility to be taught extra in regards to the significance of what they’re feeding them.
To indicate you possibly can by no means decide a ebook by its cowl, Bella & Duke has labored with its founder, Mark Scott and his one yr outdated and 10 month outdated cats, Rocky and Ace alongside its prospects John Cardie together with his nine-month-old pomeranian, Teddy, and Lisa Twentyman and her rottweiler Loki having fun with their time collectively.
You will discover out extra in regards to the dietary advantages and Bella & Duke’s product providing at: www.bellaandduke.com
