As local weather change considerations and total environmental impacts are prioritized by regulators and shoppers, processors will likely be underneath growing stress to develop round provide chains and use fewer complete sources. Power conservation, water reuse and packaging recycling will must be balanced with steady enchancment efforts for meals security, product comfort and value.
An skilled trio of panelists will focus on new applied sciences that may assist processors meet client wants whereas remaining each environmentally and economically sustainable on the 2024 Rooster Advertising Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.
The panelists embody Oliver Hahn, CEO, BAADER Poultry USA, Jay Russell, key account supervisor, Marel Inc. and Shawn Harris, govt director of baggage and case-ready product advertising and marketing, North America, SEE.
Oliver Hahn, CEO of BAADER Poultry USA, is initially from Germany, the place he accomplished his diploma in mechanical engineering from the Technical College of Utilized Sciences in Lübeck. With over three a long time of devoted service within the poultry trade, Hahn possesses distinctive experience and expertise.
Jay Russell is a key account supervisor for Marel Inc. and an energetic board member of varied nationwide and state poultry federations. He has spent the final 18 years with numerous engineering and OEM manufacturing firms implementing plant-level manufacturing automation applied sciences on a world degree for the poultry, meat, seafood, pet meals and client meals industries. He graduated from Auburn College with a level in biosystems engineering, minoring in mechanical engineering.
Shawn Harris holds greater than 29 years of expertise at SEE, all targeted on protein packaging and the Cryovac Model. After graduating from Texas A&M College with each a Bachelors and Grasp of Science diploma in Animal Science, Shawn joined SEE in 1995 and has labored in a number of roles together with R&D and technical gross sales, in addition to management roles in gross sales and advertising and marketing. In his present function as govt director of promoting of product advertising and marketing, North Amercia, Shawn is liable for driving high line development for portfolio of packaging supplies, tools, automation and companies.
Attend the 2024 Rooster Advertising Summit
Make plans to attend the 2024 Rooster Advertising Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will look ahead to the buyer of 2035 and the problems that may affect their protein selections.
For the primary time, the Summit could have two content material tracks. As at all times, one monitor will deal with client tendencies of at present and what will likely be anticipated in 2035 and the way advancing digital expertise will affect how rooster will likely be offered and marketed sooner or later. The second content material monitor will discover how the trade will meet client expectations by adapting new and present applied sciences to boost and course of broilers using fewer sources and with improved welfare, meals security and comfort.
