Fast-service rooster restaurant chain Church’s Texas Hen studies that it achieved important progress within the U.S. throughout 2023, whereas its sister firm, Texas Hen additionally noticed related success.
“2023 was a monumental yr for the Church’s Texas Hen and Texas Hen manufacturers as we considerably grew our footprint and improvement pipeline, whereas on the identical time, refining our model positioning and technique, investing considerably in new capabilities and breaking unit-level gross sales data throughout the board,” stated Joe Guith, who was named CEO in August of 2022. “This progress is all of the extra spectacular given the financial headwinds all the business has confronted this previous yr.”
Within the U.S., Church’s Texas Hen continues to open eating places in new markets, together with Bremerton, Washington; Bryant, Arkansas; and Tulsa, Oklahoma, with common unit quantity (AUV) surpassing $1 million throughout the system. It additionally posted a threefold improve within the variety of home new deal signings in comparison with the earlier yr.
Along with new openings, the model will roll out a brand new compact footprint design this yr. It is usually additional accelerating efforts to reimage current eating places below the profitable Blaze idea, which options extra modern and fascinating design components linked to the restaurant chain’s Texas roots. Because the Blaze idea debuted in 2020, greater than 100 eating places have been reimaged resulting in elevated gross sales and site visitors for the model. One other 400 extra remodels are deliberate for the following three years within the U.S.
Internationally, Texas Hen opened 70 new places final yr in 15 markets throughout Canada, Mexico, Central America, the Caribbean, Center East and Asia Pacific. With a number of new offers signed in 2023 in Asia, the Caribbean and Center East, the model is on monitor to develop its worldwide footprint by greater than 50 p.c over the following 5 years.
Globally, Church’s Texas Hen and Texas Hen now have greater than 1,500 places in 23 international locations and are poised to develop system gross sales from $1.4 billion to over $2 billion by 2028.
“As we glance to 2024 and past, we’re targeted on constructing on this appreciable momentum,” Guith added. “From a improvement perspective, there’s super alternative to open in new markets. With the extra investments we’re making in individuals, know-how, model positioning and advertising and marketing, operations, actual property market planning and new prototype improvement, our compass is about and we’re well-positioned to proceed on this thrilling transformation trajectory.”
The firm was based in San Antonio, Texas, in 1952 by George W. Church Sr.
