
From the Autumn 2024 concern of Residing Fowl journal. Subscribe now.
In the course of the newly redesigned Cornell Lab of Ornithology Customer Heart stands the Hope Wall, an enormous round show with the phrases “Birds and nature want our assist. I might help by…”—and an invite for guests to fill out a white notecard, stick it on the wall, and share their emotions on birds and nature conservation.
“…bringing my daughter to great locations like this!” wrote one mother or father on a vibrant summer season’s day in Sapsucker Woods this previous July.
The Hope Wall is only one of many new displays added throughout an entire renovation of the Customer Heart with a spotlight to excite and encourage individuals in regards to the science of birds. Initially opened in 2003, the Cornell Lab’s Customer Heart is among the most-visited locations in Ithaca, New York—attracting roughly 65,000 yearly guests. After a short lived closure in 2023, the middle reopened to the general public in June 2024 with all-new displays utilizing multimedia applied sciences and interactive shows to show guests how birds perceive the world, and the way individuals perceive birds.


Based on Mya Thompson, codirector of the Cornell Lab’s Heart for Engagement in Science and Nature, the brand new Customer Heart is a bodily manifestation of a number of a long time of labor in participatory science, involving the general public in scientific efforts to build up information and research birds.
“We wish individuals to depart right here feeling like they’re a part of the larger mission,” Thompson says.
The Cornell Lab’s first participatory science undertaking, the North American Nest Document Card program, started within the Sixties, recruiting individuals from throughout the continent to observe hen nests close to them and mail in 4×6 inch notecards with observational information comparable to clutch dimension and variety of fledged younger. Since then the Cornell Lab has launched a number of different applications—together with Undertaking FeederWatch, Rejoice City Birds, the Nice Yard Fowl Rely, and eBird—all with the mission to mobilize most of the people in contributing to science.
“Particular person scientists, even groups of scientists, can’t generate sufficient information to actually perceive what’s occurring with populations of birds, however we’ve this passionate group of birders that may assist us,” says Thompson.
That spirit of togetherness is woven into the Customer Heart’s redesign, says Lisa Kopp, the Cornell Lab’s customer expertise supervisor. She says the renovated area goals to make guests really feel “a part of this group of people who find themselves making an attempt to guard birds and biodiversity.”

To plan a brand new sort of customer expertise, the Cornell Lab labored with C&G Companions, a design studio that helped design exhibitions on the 9/11 Memorial, Library of Congress, and Nationwide Museum of American Historical past. Round a dozen new shows within the renovated heart invite guests behind the scenes and into the method of the scientific research of birds, together with a hen discovery lab that explores how birds see, hear, and sense the world. The “Birds Right here At present” interactive touchscreen wall shows real-time eBird information submissions, with a continuing stream of yellow dots effervescent up throughout a map of the world every time an eBird guidelines is uploaded. Guests may also submit their very own sightings from strolling across the Sapsucker Woods on the touchscreen wall, including their private experiences to the working world tally.
Along with an in-person expertise, the Cornell Lab launched a digital tour of the brand new Customer Heart on its web site, with a clickable map displaying customers the completely different areas within the heart and hyperlinks to descriptions and movies in regards to the displays.
“It’s meant to offer individuals an summary of what to anticipate and a teaser of one thing to get excited for,” explains Kopp.
The thrill kindled within the new Customer Heart, says Thompson, is hopefully the spark that strikes individuals from watching birds to caring about birds to creating the world a greater place—for birds and everyone else.
“We’re such a participatory group,” Thompson says. “We wish individuals to really feel like ‘Let’s do that! Let’s do that collectively.’”
Concerning the Writer
Ruth Charles-Pedro’s work on this text as a pupil editorial assistant was made doable by the Cornell Lab of Ornithology Science Communications Fund, with help from Jay Branegan (Cornell ’72) and Stefania Pittaluga.