CHICAGO — Occasion organizers, Messe Frankfurt Inc. and the Meals Processing Suppliers Affiliation have introduced a brand new model identification for Course of Expo, together with a brand new strategic imaginative and prescient for the present. On the coronary heart of this rebranding is the change of the title to EATS — the Gear And Expertise Present for Meals & Beverage.
Unveiling the brand new present title and emblem throughout this 12 months’s occasion’s opening day press convention, Constantin von Vieregge, president and CEO, Messe Frankfurt Inc., mentioned, “In the previous few years, the F&B trade has really developed and expanded its choices inside new sectors comparable to various proteins, pet meals, useful drinks, and extra, making this the appropriate time to refresh the model identification of our present. It’s not only a title change, it’s carrying ahead a brand new imaginative and prescient. EATS would be the platform the place innovation, collaboration, and progress thrive to create a powerful enterprise, information, and a growth-driven surroundings for the trade.”
“This evolution of the present is totally embraced by FPSA management as it can serve to additional strengthen our platform because the premier showcase of producing options for the meals and beverage trade,” mentioned David Seckman, FPSA president and CEO. “With the speedy tempo of change on this dynamic trade, it is sensible for us to repeatedly have a look at our occasion and form it in ways in which brings ever extra worth to our constituents together with each suppliers to the trade in addition to the top person. We’re assured that EATS is but another step in that course.”
The occasion, now formally titled EATS, marks a pivotal shift within the method to broaden the present, organizers famous, including that, persevering with to guide the trade in meals expertise, EATS will collect the world’s meals and beverage processors, packaging professionals, and gear producers. Presently, the occasion showcases all facets of meals and beverage processing, uniting each trade sector. This core idea doesn’t waiver with the brand new branding however is enhanced with the elevated give attention to eight focused areas: Bakery, Beverage, Hashish, Dairy, Pet Meals, Ready Meals, Proteins and Sweets.
“Now we have been proud supporters of Course of Expo since its very inception in 2010. The bold transfer to revamp the identification of an already profitable present signifies that the organizers are leaders of their imaginative and prescient and development plans,” Brian Perkins, president of Provisur Applied sciences, mentioned. “We’re excited to embrace the brand new identification and look ahead to strengthening our relationship as an exhibitor at EATS 2025!” He added that “options just like the Ladies’s Alliance Breakfast, the DEFEAT Starvation marketing campaign, and the help prolonged to the trade make it apparent that the occasion is simply as a lot about real, in-person human connection as it’s about showcasing new F&B applied sciences. EATS displays this imaginative and prescient, and we’re excited concerning the launch.”
Extending his help, Matt Malott, president and CEO of Multivac Inc., mentioned, “What differentiates EATS is that it’ll convey collectively concepts and revolutionary expertise that span the complete meals and beverage processing and packaging trade on a single platform giving us the chance to showcase our power in numerous verticals.”
“The transition displays our dedication to evolve,” von Vieregge added. “We’re modernizing the idea by constructing applications that can seize trade developments and goal key development sectors for the meals and beverage trade.”
The primary version of the brand new EATS present might be Oct. 28–30, 2025, at McCormick Place in Chicago, Ailing. For extra data, go to www.theEATSshow.com.
