The first goal of the 2023 Farmer Focus advertising marketing campaign was to inform the tales of the growers behind its poultry merchandise via in-store packaging, web site and social media. In consequence, Farmer Focus was acknowledged because the 2024 winner of the Rooster Marketer of the Yr.
Now in its third yr, the Rooster Marketer of the Yr award honors distinctive efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and firms who’ve demonstrated progressive advertising and inventive excellence in selling rooster consumption.
“We’re proud to acknowledge Farmer Focus because the winner of the 2024 Rooster Marketer of the Yr,” stated Elizabeth Doughman, editor of WATT PoultryUSA and Poultry Future. “This yr’s award submissions coated quite a lot of strategic advertising objects however finally Farmer Focus was chosen on account of their multi-channel strategy to telling the farmer’s story and upholding traceability, which engaged rooster customers and constructed model loyalty.”
The trophy presentation for the award occurred on the 2024 Rooster Advertising Summit, held on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 30. The award was accepted by Stephen Shepherd, CEO, Abi Vinci, model supervisor, Dolan Patterson, Chief of Business Gross sales, and Garrett Lorton, Director of Gross sales, for Shenandoah Valley Natural/Farmer Focus.
As a part of its mission to promote and defend generational household farms, each Farmer Focus product is traceable again to the farm on which it was raised. The corporate’s problem for 2023 was to discover a approach to authentically and successfully talk that traceability to customers.
“Farmers are the spine of the worldwide meals system and we take pleasure in being a voice for the growers on the shelf. Our growers deserve the popularity of manufacturing humanely raised, traceable and sustainable rooster that feeds tens of millions,” the corporate wrote in its submission for Rooster Marketer of the Yr.
Farmer Focus rooster is offered in over 4,600 places on the East Coast, offering the corporate with a novel alternative to have interaction customers with its packaging which has a novel four-letter Farm ID and QR code. Customers can scan and enter the code to “meet” the farmer that raised their product on the Farmer Focus web site. Every web page contains photos and an outline of the farm/farmer.
Rooster Advertising Summit is the important networking and academic convention for poultry enterprise leaders. Serving a novel cross part of the rooster provide chain, Rooster Advertising Summit explores points and traits in meals advertising and shopper rooster consumption patterns and buying conduct.
The Rooster Marketer of the Yr award is introduced by Poultry Future, WATTPoultry.com and WATT International Media.
Rooster Advertising Summit 2025 shall be held on the DeSoto Savannah in Savannah, Georgia on July 28-30, 2025. To be taught extra, go to ChickenMarketingSummit.com.
About WATT International Media
WATT International Media has a confirmed monitor report of accelerating enterprise progress for agrifood and pet meals companies for over 100 years. Our intensive portfolio of business occasions and media manufacturers supplies entry to market experience, engaged audiences, and focused methods that drive profitable connections within the poultry, feed, grain, and pet meals industries. Contact us for customized advertising options served via progressive applied sciences and supply channels.
