Our Closing Verdict
We give HOWND Plant Powered Canine Superfood a ranking of 4.5 out of 5 stars/
Value: 4.5
Presentation: 5.0
Palatability: 3.75
Product Vary: 4.5
Product Components: 5.0
At A Look: The Plant-Powered Canine Superfood Vary
About HOWND
On the earth of pet care merchandise, HOWND is a relative newcomer who prides themself on making merchandise which can be designed for the well being of your canine, and the planet.
In a market largely dominated by merchandise that cater to varied particular person breeds, sensitivities, preferences, well being situations, and so on., HOWND has cleverly bypassed the noise and distraction by creating merchandise that can go well with nearly all of canine wants. How? By eliminating the primary explanation for canine meals allergic reactions: animal protein.
It is a controversial matter, and one which the veterinary group continues to be undecided on, however increasingly proof is indicating that, offered all their dietary wants are met, canine can survive, even thrive, on a very plant-based weight-reduction plan.
We’ll speak a little bit extra concerning the rationale behind feeding canine a plant-based menu a little bit later, however for now, let’s check out what HOWND has to supply.
We had the chance to check out the present HOWND Plant Powered Superfood vary and located the meals to be effectively packaged, and fairly priced for a premium meals.
HOWND Plant Powered Canine Superfood Reviewed
All of HOWND’s meals are naturally hypoallergenic, wheat-free, free from synthetic colours, flavors, preservatives, and naturally, meat. By utilizing warmth remedy (and stress for canned meals), they’re able to forestall spoilage with out the necessity for probably dangerous preservatives.
HOWND’s dry kibble is based on brown rice, pea protein, and lentils, with a listing of wholesome elements, antioxidants, and probiotics. It’s obtainable in 2kg and 10kg, at a value that’s aggressive with most premium model canine meals.
Superfood Components
The elements discovered within the HOWND tinned vary wouldn’t look misplaced on a fancy restaurant menu, and there may be little else bulking out the elements listing aside from these listed on the entrance of the tin.
HOWND recommends that puppies beneath the ages of 9 months (small breeds) and 12–18 months (massive and large breeds) be fed with a mixture of HOWND and a meals that’s designed particularly for puppies. These plant-based meals are usually not appropriate as a sole weight-reduction plan for puppies and rising canine.
HOWND affords a hassle-free subscription service that provides you 20% off all merchandise, nonetheless, that is at the moment solely obtainable within the UK/Eire.
Who Is HOWND?
HOWND is a UK firm, primarily based in Hertfordshire, based in 2015 by Jo Amit and Marc Hirschel. They began out producing cruelty-free, vegan grooming merchandise, and have extra just lately entered the world of plant-based pet food. Right here’s what they are saying:
“We started by making one of the best grooming merchandise in the marketplace: essentially the most ethically licensed, adopted, and cherished by professionals. We’ve by no means deviated from these early ideas and by no means will.
We had been the primary firm within the UK to create a nutritionally full meals vary which is excessive in protein, hypoallergenic, and tremendous scrumptious – all powered by vegetation.
Wholesome pores and skin, wholesome weight, wholesome joints. Shiny coats, joyful tummies, and plenty of power: unleashing the ability of canine to reside as much as their full canine potential.”
In Abstract
Vegan/plant-based
Hypoallergenic
Preservative free
High quality elements
No components
20% low cost for subscription
- Value – premium model pricing
- Solely obtainable in UK/Eire
- Not appropriate for canine beneath 9 mo.
- Choosy eaters might not prefer it
Is HOWND Plant Powered Canine Superfood a Good Worth?
One of many fundamental advantages of corporations like HOWND, who produce merchandise of a excessive commonplace, is that there’s a method for individuals who want to feed their canine a plant-based weight-reduction plan to take action safely. For various causes, there are extra individuals desirous to discover this sort of weight-reduction plan for themselves and their pets, so it will be significant that there be merchandise obtainable to satisfy these wants.
We have now a duty as pet homeowners to make sure that we’re feeding our pets the best meals to satisfy their dietary wants, and that is tough to do with home made meat-free pet food. HOWND has efficiently created a variety of meals that not solely meet the meat-free standards however really present high-quality elements in a hypoallergenic, preservative-free product.
Our Expertise with HOWND Plant Powered Canine Superfood
I’m blessed (or cursed, relying on the day) with a complete of 5 canine; two ageing Labradors, two younger Chihuahuas, and one very exuberant German Malinois, so there was no scarcity of volunteers to check out HOWND’s superfood vary. All 5 canine are very food-driven, which is a well mannered method of claiming grasping.
First Impressions
My first impressions had been optimistic. I’ve discovered that the ‘prettier’ the meals, the longer the listing of synthetic colours, flavors, and preservatives. One factor that almost all premium pet meals have in frequent is the beige/brown colour palette as a result of that’s the colour all meals goes to when mixed and heat-treated.
Shiny-colored greens in a can or sachet of moist meals are a transparent signal of preservatives in motion, and guess what? Our canine couldn’t care much less what their meals appears like, so long as it smells good.
Regardless of the ocean of beige, I might nonetheless acknowledge chunks of papaya, pumpkin, and a smattering of blueberries, which is one thing typically missing from different premium meals; recognizable parts. The kibble smelled, to me, like most dry canine meals. The moist meals smelled like one thing I might encase in pastry and serve to my good buddies.
Testing Section
My two fundamental testing topics had been Ned (12 months) & Fred (9 months), a pair of mischievous pups who love consuming, sleeping, and discovering hassle. The Labradors and Shepherd will invariably eat something put in entrance of them (aside from cucumber) and had been unlikely to offer me an unbiased view. As anticipated, they inhaled all the things on supply.
Plant Powered Superfood with Natural Hemp Protein & Moringa (Dry Meals)
Ned and Fred will be barely extra discerning. Initially, they weren’t overly eager on the dry kibble, however as soon as they realized it was certainly meals, their enthusiasm elevated.
With their tiny mouths and our bodies, it did take a bit of labor for them to chew the kibble, however I don’t essentially see that as a foul factor, however good train for his or her enamel and gums. Nevertheless, if I had been to need to feed them this usually, I would like a combination of sizes slightly than have your entire meal really feel like laborious work.
Contemporary Blueberry & Coconut Porridge With Chia & Moringa
This was devoured, to the purpose that I needed to sluggish them down to forestall choking! When it comes to scent, this was additionally my favourite! It positively had a little bit of a porridge vibe, which might be why Ned & Fred cherished it a lot.
Hearty Quinoa & Pumpkin Casserole and Aromatic Papaya Chia & Lentil Dahl With Coconut & Moringa
In the event you knew my Chihuahuas, you’ll know the way unusual it’s for them to go away a bowl unemptied. Each these moist meals had a bit extra of a savory aroma to them, and each Ned and Fred had been unimpressed. They did eat over half, so it’s not a whole failure, and the stays had been heartily cleared up by the bigger canine!
Closing Ideas
5 years in the past, the idea of attempting, not to mention recommending, a plant-based meals for canine was not even on my radar. As a vegetarian and typically vegan myself, I merely didn’t suppose that we might meet the dietary wants of canine with out meat, and I used to be (and nonetheless am) useless towards forcing human ethics and ideologies onto our pets.
Nevertheless, in a world the place McDonald’s can get on board with a plant-based future, the standard and dietary worth of meat substitutes and various protein sources is bettering each day.
The world can now not deny that the manufacturing and consumption of meat and animal merchandise is extra than simply merciless, it’s unsustainable. The thought of feeding canine a plant-based weight-reduction plan typically triggers a knee-jerk response of opposition. Nevertheless, if we focus purely on offering the best stability of vitamins, there’s a robust argument to be made that this may be achieved with out meat.
We are able to’t proceed to make use of ancestral diets as a motive to not discover different options, in spite of everything, donuts and scorching canine are a good distance from bison and whale meat.
By not attempting to overwhelm their prospects with a plethora of choices, HOWND is exhibiting that, in the event you get the elements proper, you don’t essentially want to provide dozens of various varieties. Whereas fussy eaters should still be fussy, they acquired the idea proper with this meals.
