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Tuesday, July 16, 2024

Lee’s Well-known Recipe Hen undergoes a model refresh


Within the evolving panorama of the culinary trade, Lee’s Well-known Recipe Hen launched into a quest to revitalize its model essence and reignite a spark of innovation in 2023.

The rooster foodservice model was not too long ago named a finalist for the 2024 Hen Marketer of the Yr award. This award acknowledges excellence in advertising and marketing and public relations campaigns in holding rooster because the protein on the middle of the plate.             

Discover out who will win the 2024 Hen Marketer of the Yr award on the Hen Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will stay up for the buyer of 2035 and the problems that may influence their protein decisions.

For the primary time, the Summit can have two content material tracks. As all the time, one observe will deal with client tendencies of immediately and what shall be anticipated in 2035 and the way advancing digital know-how will influence how rooster shall be offered and marketed sooner or later. The second content material observe will discover how the trade will meet client expectations by adapting new and current applied sciences to boost and course of broilers using fewer sources and with improved welfare, meals security and comfort.

Registration is now open for the Hen Advertising and marketing Summit.

60-year-old rooster foodservice chain will get a rebrand

Entering into its sixtieth 12 months, Lee’s acknowledged the necessity for a recent perspective to captivate its viewers. With a legacy spanning 20 years with no fashionable overhaul, Lee’s launched into a complete model refresh encompassing a brand new visible id, a cutting-edge restaurant design prototype, new strategic advertising and marketing collaborations, a revamped net presence and an enhanced loyalty app.

The aim was to present Lee’s a recent replace, with out dropping the model’s well-loved id. By an sincere, daring, and fashionable design, Lee’s beloved heritage just isn’t forgotten. It reassures clients that they’ll all the time depend on Lee’s to supply scrumptious meals, inviting faces and a spot to calm down, unwind, and revel in.

The success of the marketing campaign was first mirrored within the incremental success of the primary shops that integrated the brand new branding parts. The brand new construct location that opened with the refreshed branding skilled a big quantity in gross sales within the first week. One other important facet was the expansion in on-line and cellular orders, alongside a rise within the variety of franchisees opting to make the most of the cellular and on-line platforms.

Finally, Lee’s Well-known Recipe Hen underwent a profitable rebranding course of. Previous to ramping up important franchise growth work, the model has already entered right into a 16-unit growth take care of operators within the Detroit metro space. With a customer-centric method, Lee’s is dedicated to offering a seamless expertise to its clients. These initiatives have resulted in a rise in gross sales and improved buyer satisfaction. Since launching its digital transformation, the model has skilled a 23% rise in year-over-year on-line order income.        

Attend the 2024 Hen Advertising and marketing Summit

Make plans to attend the 2024 Hen Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will stay up for the buyer of 2035 and the problems that may influence their protein decisions.

For the primary time, the Summit can have two content material tracks. As all the time, one observe will deal with client tendencies of immediately and what shall be anticipated in 2035 and the way advancing digital know-how will influence how rooster shall be offered and marketed sooner or later. The second content material observe will discover how the trade will meet client expectations by adapting new and current applied sciences to boost and course of broilers using fewer sources and with improved welfare, meals security and comfort.

Registration is now open.

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