The Midwest Poultry Federation (MPF) Board of Administrators is happy to announce that after 51 fabulous years generally known as the Midwest present, the MPF Conference is altering its identify to the PEAK.
The PEAK letters characterize all that the MPF Conference has supplied to the poultry trade over the previous 5 many years plus provides a nod to the thrilling future forward for the group and its annual occasion.Together with a brand new identify comes a brand new PEAK Present brand in addition to an entire rebranding of its colours, which shall be included into the present MPF web site, www.MidwestPoultry.com, within the coming weeks.
The rebranding course of started almost three years in the past when the MPF Board met for a strategic planning session in Minneapolis. It was clear at the moment that the present had seen large development and was not strictly a present for the Midwest poultry trade. Attendees and exhibitors come from all the world over to absorb the biggest commerce present and conference within the U.S. that’s 100% targeted on poultry.
After placing the rebrand on maintain throughout the peak of the pandemic, the MPF Board rebooted its plans and after a lot considerate dialogue over a number of months, unanimously accredited the brand new identify and brand throughout its Could assembly.
“The Board feels strongly that our present identify ought to be reflective of not solely our wealthy historical past within the Midwest but additionally present a stable basis from which to construct our thrilling future because the present the place North American poultry connects,” stated Ross Thoreson, MPF President and long-time exhibitor as President of Finest Veterinary Options, Ellsworth, IA.
The PEAK present will proceed to be powered by the Midwest Poultry Federation, a 501(c)6 group, whose members are 11 state poultry organizations in 9 states, together with Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Nebraska, South Dakota and Wisconsin.
All income (after bills are paid) generated by the PEAK will proceed to be donated to varied poultry organizations for analysis, instructional, and profession actions in addition to again to MPF’s member organizations, simply as earlier MPF conventions have finished.
“Whereas our present identify has modified, our dedication to showcasing innovative data, gear, expertise and companies to poultry firms, farmers, and farm managers will solely get stronger,” stated Thoreson. “In 2023, we’re increasing our exhibit corridor to supply extra cubicles than ever earlier than and we proceed to search for methods to enhance our schooling program, which has all the time been on the epicenter of what our present supplies.”
The 2023 PEAK present shall be held April 11-13 on the Minneapolis Conference Heart, giving the MPF group the prospect to shift its PEAK present dates in order that attendees might take pleasure in spring within the metropolis. “We’re wanting ahead to our new April dates, which shift us additional away from winter climate, spring break conflicts, and different essential poultry trade occasions earlier within the 12 months,” stated Thoreson. “It’s a good time of 12 months to get out and luxuriate in Minneapolis – and meet us on the PEAK!”
