The hen sandwich wars have dominated foodservice gross sales over the previous few years. Rooster dominance within the foodservice market is anticipated to proceed.
“The hen trade is extraordinarily effectively positioned to profit from what’s happening within the beef trade over the subsequent 12 to 24 months,” David Maloni, foodservice provide chain analyst and president of Datum FS, mentioned on the 2023 Rooster Advertising and marketing Summit.
The place’s the meat?
A number of elements have negatively impacted beef provide over the previous few years, together with drought and poor margins. These impacts are anticipated to final, particularly for the reason that turnaround cycle for cattle is for much longer than with poultry.
The price to provide hamburger rose 39% from 2019 to 2023, with a 6% improve predicted for 2024. Comparatively, boneless skinless hen breast, hen wings and hen tenderloins gained 19%, 43% and 4% comparatively.
Put collectively, this represents a large alternative for hen to achieve additional protein market share in foodservice, defined Maloni.
How labor shortages will have an effect on hen choices
Labor shortages may even be an challenge that the foodservice trade will proceed to grapple with, Maloni mentioned.
This might imply that foodservice will transfer towards extra precooked or pre-marinated hen choices to streamline menus and turn out to be much less labor intensive.
Attend the 2024 Rooster Advertising and marketing Summit
The 2024 Rooster Advertising and marketing Summit will likely be held on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.
Serving a singular cross part of the hen provide chain, the Rooster Advertising and marketing Summit explores points and tendencies in meals advertising and marketing and client hen consumption patterns and buying habits.
Registration will open in early 2024.
For extra info, go to: www.wattglobalmedia.com/chickenmarketingsummit/
