Springer Mountain Farms confronted a substantial problem when their prime provider of non-GMO feed elevated costs considerably. The rise in price for non-GMO feed would have been handed on to clients at a time when prices have been rising for every little thing throughout the board, and inevitably damage shoppers the place it issues most: their pockets.
The hen producer was just lately named a finalist for the 2024 Rooster Marketer of the Yr award. This award acknowledges excellence in advertising and public relations campaigns in maintaining hen because the protein on the middle of the plate.
Discover out who will win the 2024 Rooster Marketer of the Yr award on the Rooster Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will stay up for the patron of 2035 and the problems that can impression their protein selections.
For the primary time, the Summit may have two content material tracks. As at all times, one observe will concentrate on shopper traits of in the present day and what will likely be anticipated in 2035 and the way advancing digital expertise will impression how hen will likely be offered and marketed sooner or later. The second content material observe will discover how the trade will meet shopper expectations by adapting new and current applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.
Registration is now open for the Rooster Advertising and marketing Summit.
Speaking a provide chain disaster to shoppers
The producers problem was to discover a answer that upheld their core values whereas maintaining their merchandise accessible to their loyal buyer base. Springer Mountain Farms made the choice to proceed sourcing feed made with 100% U.S.-grown corn and soybeans.
With this determination got here a refreshed model goal, new tagline and emblem, revamped packaging for all merchandise and influencer partnerships to bolster and share core values. Marriner Advertising and marketing performed a pivotal function within the technique, design and growth of the trail ahead for Springer Mountain Farms.
Via strategic advertising efforts, the model successfully communicated their values and resonated with shoppers, reinforcing their place as a trusted supplier of superior hen merchandise. By prioritizing integrity and shopper belief, Springer Mountain Farms not solely crossed a vital hurdle but in addition strengthened their model presence and market standing, setting the stage for continued development and success. Springer Mountain Farms skilled a formidable double-digit enhance in gross sales {dollars} yr over yr. They efficiently navigated the problem posed by elevated feed prices by leveraging their dedication to high quality and transparency as key differentiators available in the market.
Attend the 2024 Rooster Advertising and marketing Summit
Make plans to attend the 2024 Rooster Advertising and marketing Summit on the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will stay up for the patron of 2035 and the problems that can impression their protein selections.
For the primary time, the Summit may have two content material tracks. As at all times, one observe will concentrate on shopper traits of in the present day and what will likely be anticipated in 2035 and the way advancing digital expertise will impression how hen will likely be offered and marketed sooner or later. The second content material observe will discover how the trade will meet shopper expectations by adapting new and current applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.
