Consumption of animal proteins is generally remaining secure, however there may be one exception.
“Persons are principally consuming how they’ve been, with the exception of hen,” Lori Rakoczy, affiliate principal, Technomic, mentioned throughout the Shopper Belief in the Animal Protein Trade webinar. “There appears to be an insatiable urge for food for hen, particularly amongst Gen Z shoppers.”
The webinar was hosted by the North American Meat Institute on February 29. Technomic conducts month-to-month research for the institute, in addition to for different entities inside the meals business.
Rakoczy mentioned a latest Tehnomic examine surveyed shoppers, and that survey clearly confirmed that hen consumption was on an upward trajectory.
When requested how about their hen consumption this yr, when in comparison with the earlier yr, 41% mentioned they ate extra hen. Solely 7% mentioned they ate much less.
The examine additional revealed that these stats for elevated consumption had been even greater with youthful shoppers. Of the millennials surveyed, 53% mentioned they’re consuming extra hen, as did 51% of the Era Z survey respondents.
Whereas that’s excellent news for poultry producers, Rakoczy revealed even higher information.
The survey revealed that 37% of survey respondents intend to eat extra hen within the coming yr than they did within the earlier yr, whereas solely 5% mentioned they plan to eat much less. Once more, the numbers get greater with youthful shoppers, with 53% of the respondents representing Era Z mentioned they are going to eat extra hen within the coming yr.
Turkey consumption traits
The statistics offered by Rakoczy confirmed that turkey consumption was usually flat through the previous yr. The survey confirmed that 63% of respondents ate about the identical quantity of turkey as they did through the prior yr. 18% mentioned they’d extra turkey this yr, whereas 19% mentioned they ate much less.
Rakoczy cited worth as a the first motivating issue for these turkey buy traits.
Nevertheless, she indicated that issues ought to flip round in a constructive course for the turkey sector within the coming yr. The survey confirmed that 22% of shoppers plan to eat extra turkey within the coming yr, whereas solely 11% mentioned they are going to eat much less.
How beef and pork fared
The survey revealed a little bit of an uptick in beef consumption over the previous yr, with 25% of respondents saying they ate extra beef throughout the previous yr, versus 19% of the respondents saying they’d much less. The development must be comparable within the coming yr, with 24% of respondents saying they plan to extend beef consumption and 15% saying the intend to eat much less.
Concerning pork, 20% of the respondents mentioned they’d extra pork through the previous yr, whereas 21% mentioned they’d much less. For the upcoming yr, 18% mentioned they are going to eat extra whereas 17% mentioned they’d have much less.
