Apr 10, 2024
Austin Pets Alive! is honored and grateful to be thought-about considered one of Austin’s favourite
nonprofits and past that, to obtain outreach from firms in Austin who wish to
flip their love and appreciation of APA!’s work right into a service-oriented reward. Search
Laboratory is simply such an organization.
In early 2023, the corporate reached out to our Advertising workforce sharing that APA! was
voted as Search Laboratory’s “charity of the yr,” which means our group would
develop into their “pet” nonprofit to help in no matter approach made probably the most sense to us. As
a nonprofit, that’s thrilling! We take satisfaction in holding a excessive rating on Charity Navigator,
with a portion of that rating coming from how a lot of our greenbacks raised goes straight
again into our programming (74% — above business customary!) The way in which our groups make the most of
volunteer help and generosity of firms like Search Laboratories is an enormous a part of
making certain each greenback is spent responsibly.
To kick issues off on the precise “paw”, Search Laboratory pledged $10,000 value of their
time and abilities to assist APA! with our digital advertising objectives. They’ve labored intently
with our workforce members to share business finest practices for social media promoting,
web site, content material, and on-line PR, offering each data and donating hours to create
content material. Our groups have additionally labored collectively to streamline processes permitting us to
observe outcomes showcasing how our advertising efforts are straight related to incoming
donations!
Search Laboratory is a licensed B-Company which suggests they’re severe about social
accountability and caring for the setting. From worker happiness to giving
again to the group, they imagine in doing issues proper and we’ve witnessed that and
benefited from it, first-hand! This firm is a part of a group of companies that
care about making a optimistic affect, and being a B Corp means they’ll stand behind
a model that their workforce, shoppers, and companions will be happy with.
At APA!, we frequently say that we do so much with a bit and on this case, that implies that our
little advertising workforce has been in a position to fly larger previously yr due to a number of
help from our associates at Search Laboratory!
