Sofina Meals and the Toronto Blue Jays have entered a partnership through which Sofina’s Janes model rooster shall be offered at concession stands in any respect Blue Jays dwelling video games from now by means of the 2026 season.
Beneath a brand new multi-year settlement, Janes rooster tenders will be out there all through Rogers Centre, the place the foremost league baseball group performs its dwelling video games. As a part of the partnership, Janes will obtain outstanding model visibility all through the ballpark and can present followers with giveaways through the season.
The partnership may also come to life by means of retail activation and co-branded packaging.
“A day on the ballpark is a memorable expertise for individuals of all ages, the place pals, household and followers really feel a way of camaraderie, united by their love of the sport and their favourite group,” mentioned Sofina Meals Chief Business Officer Paul Robertson. “Janes has been part of creating particular recollections on the dinner desk for over 50 years and we’re thrilled to be a part of the group that creates unforgettable recollections cheering on Canada’s beloved Blue Jays.”
“We’re excited to collaborate with Janes to boost the fan expertise at Rogers Centre and to be part of particular moments on the dinner desk with co-branded merchandise out there at retail,” mentioned Mark Palmer, Director, Partnerships, Toronto Blue Jays. “Collectively with Janes, we’re creating memorable experiences for Blue Jays followers from coast-to-coast-to-coast.”
Headquartered in Markham, Ontario, Sofina Meals has a has a broad portfolio of branded and personal label rooster, turkey, pork, beef and fish merchandise. Sofina’s Canadian manufacturers embody Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher’s, Vienna and Zamzam. In Europe, Sofina operates within the pork and seafood sectors. Its European manufacturers embody Younger’s Seafood, Karro, Bloors and Greenland Seafood.
As of April 24, the Blue Jays have a 13-11 file.
