Wayne-Sanderson Farms helped cost-conscious customers get monetary savings, be extra inventive of their cooking and scale back meals waste with the launch of its modern Search By Ingredient software. On account of the advertising and marketing marketing campaign, Wayne-Sanderson Farms was named the 2023 Rooster Marketer of the Yr.
The trophy was introduced on the 2023 Rooster Advertising and marketing Summit, on the Resort Effie Sandestin in Miramar Seashore, Florida, on July 31 – August 2. The award was accepted by Hilary Burroughs, vice chairman of selling and communication, Wayne-Sanderson Farms.
Now in its second 12 months, the Rooster Marketer of the Yr award honors distinctive efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and firms who’ve demonstrated modern advertising and marketing and inventive excellence in selling hen consumption. Beforehand, the 2022 Rooster Marketer of the Yr was awarded to Chick-fil-A’s #thelittlethings advertising and marketing marketing campaign, which targeted on customer support, respect and authenticity.
In 2022, Sanderson Farms remained steadfast in its pursuit to ship Good, Trustworthy Rooster to customers throughout the nation. Advertising and marketing objectives for the corporate had been met, even whereas finishing a posh $4 billion merger with Wayne Farms.
The corporate’s Sanderson Farms hen model launched a Search By Ingredient marketing campaign to assist customers battling excessive grocery costs. The Search By Ingredient marketing campaign allowed customers to search out recipes and be inventive utilizing the components they already had of their pantry thus extending their budgets and guaranteeing no meals goes to waste.
As an additional advantage, this marketing campaign helped the Sanderson Farms model foster a deeper reference to customers, prioritize group engagement and develop extra private relationships with customers. The marketing campaign rapidly resulted in 250+ consumer generated recipes, changing followers into followers.
The Rooster Advertising and marketing Summit is the important networking and academic convention for poultry enterprise leaders. Serving a novel cross part of the hen provide chain, the Rooster Advertising and marketing Summit explores points and tendencies in meals advertising and marketing and client hen consumption patterns and buying habits.
The Rooster Marketer of the Yr award is introduced by Poultry Future, WATTPoultry.com and WATT World Media.
