Wingstop’s newest vacation hen promotion elevated the munchies to new highs with a brand new pressure of THC.
On this case, nevertheless, THC stands for The Scorching Chili Rub, not the energetic chemical of marijuana.
The foodservice chain provided shoppers a alternative of its hen sandwich, 8-piece basic or boneless wings or 3-piece tenders topped with The Scorching Chili Rub (THC), beginning on 4/20 and whereas provides final. (4/20 is often called the unofficial stoner vacation for individuals who smoke marijuana.)
“Our followers depend on Wingstop to ship taste when cravings hit, and 4/20 is not any totally different,” stated Melissa Money, Wingstop’s chief model officer. “This 12 months, we’re bringing again the Wingstop Scorching Field, with a daring new taste that elevates any expertise throughout this big day.”
THC rub mixed the fiery zest of chili peppers with a secret mix of herbs and spices. The sauce “comprises no hashish, THC or hashish derivatives,” the press launch clarified.
I’ve seen plenty of holiday-themed hen promotions in my time at WATT International Media, some extra profitable than others. Let’s be blunt, irrespective of your view on hashish, this promotion is certain to get consideration.
How are you connecting with hen shoppers?
Do you’re employed with a retail, foodservice, direct-to-consumer or producer/integrator who got here up with a distinctive solution to promote hen consumption in 2023?
Nominations at the moment are open for the 2024 Rooster Marketer of the Yr award, with submissions being accepted till Might 1, 2024.
Finalists will probably be profiled in Poultry Future and WATT PoultryUSA publications and on the 2024 Rooster Advertising Summit. The successful group will probably be acknowledged throughout a trophy presentation on the 2024 Rooster Advertising Summit.
Attend the 2024 Rooster Advertising Summit
Make plans to attend the 2024 Rooster Advertising Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will stay up for the buyer of 2035 and the problems that can impression their protein selections.
For the primary time, the Summit will have two content material tracks. As all the time, one observe will concentrate on client traits of at the moment and what will probably be anticipated in 2035 and the way advancing digital expertise will impression how hen will probably be offered and marketed sooner or later. The second content material observe will discover how the trade will meet client expectations by adapting new and current applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.
Submit your free nomination for Rooster Marketer of the Yr.
Registration for the 2024 Rooster Advertising Summit is now open. For extra info, go to www.chickenmarketingsummit.com.
